WSJ What’s News

What’s News in Earnings: How Car Companies Are Prepping for Tariffs

Key takeaways

Tariff Concerns Dominate Automaker Earnings

Major automakers including Ford, GM, Stellantis, and Tesla all highlighted tariff concerns in their recent earnings reports. Companies are hedging their forecasts for the year, projecting billions in additional costs due to tariffs. General Motors alone expects $4-5 billion in tariff costs, potentially cutting net profit by as much as 25%. In response, automakers are rushing to shift production locations, increase domestic manufacturing, and trim expenses wherever possible.

Production Shifts and Supply Chain Worries

Companies are making strategic adjustments to minimize tariff exposure. GM plans to build more profitable pickup trucks at an Indiana factory and increase domestic EV and battery production. Stellantis, still searching for a new CEO, faces challenges with its Mexico-produced pickup trucks and plans to reopen an Illinois factory. Meanwhile, industry-wide concerns about supply chain disruptions are growing as companies negotiate over who will absorb tariff costs, with even one supplier issue potentially causing widespread manufacturing problems.

Consumer Impact and Tesla's Struggles

Automakers have so far avoided raising prices, relying on roughly two months of inventory on dealer lots while they develop contingency plans. The exemption of many North American auto parts from tariffs may help limit consumer impact. However, import-heavy brands like Subaru and Volvo have fewer options to maneuver around tariffs. Meanwhile, Tesla reported its weakest results in years with a 71% drop in net income, prompting Elon Musk to promise more personal attention to the company while planning to introduce "more affordable models" to refresh its aging lineup.

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