The Smerconish Podcast

The "Stealthy Wealthy": Rich, Quiet, and Right Next Door

Overview

Content

The Concept of "Stealthy Wealthy"

* The podcast explores the concept of the "stealthy wealthy" - millionaires who accumulate wealth through traditional, often unglamorous businesses * Princeton economist Owen Zidar's research highlights a "hidden world" of wealthy individuals not typically captured in media narratives * This research provides a more systematic, comprehensive view of wealth in the 21st century than previous works like "The Millionaire Next Door" (which similarly profiled wealthy individuals who lived modestly) * Zidar is collaborating with the Treasury Department, using comprehensive data covering a broader population than previous marketing surveys

Key Insights About Wealth Creation

* The largest income source for the top 1% is owning medium-sized regional businesses * Most wealth at the very top comes from business profits, not wages * Many millionaires are self-employed in blue-collar or middle-market industries * Lucrative businesses often exist in "boring" but essential industries: - Auto dealerships - Beverage distributors - Grocery stores - Dental practices - Small law firms

Profile of Typical Wealthy Business Owners

* Approximately 25-30% inherited their businesses, but the majority are self-made * Typical business owner profile: - College-educated - Around 60 years old - Located in middle America (not coastal cities) - Often from blue-collar backgrounds - Many did not attend elite universities

Entrepreneurial Success Stories

* Derek Olsen: Became wealthy by creating machines that remove flooring in elementary schools * Dick Portillo: Started a hot dog stand in Chicago, grew it into a billion-dollar empire * Beaver Applin: Owns Bucky's travel centers in Texas * David McNeil (WeatherTech founder): - Started by importing superior floor mats from Scotland - Took out a second mortgage to buy initial inventory - Business grew rapidly: $40K in 1991 to $400K in 1993 - Now employs 1,800 people, expects $800 million in revenue - Manufactures most products in the U.S. * Patrick Dovigi: Former NHL goalie who became a billionaire in waste management * Diane Hendricks, co-founder of ABC Supply: - Started by rehabbing homes and improving roofing supply processes - Now worth $23 billion - Her husband encouraged children to start businesses instead of going to college

Caller Stories and Examples

* Ricardo: Emphasized living within means, saving consistently over time, and not being reactive to market fluctuations * Al (Illinois): Told a story about a Ford employee who invented a sun visor mirror design and became wealthy by persisting despite initial corporate rejection * Bob (Illinois): Built wealth through real estate investing and recommended early real estate investment as a wealth-building strategy * Raul: Shared an anecdote about accidentally playing golf with famous author James Patterson without recognizing him * Stephen: Highlighted entrepreneurs in niche markets selling convention items and importing clothing * Robert: Shared an anecdote about a wealthy acquaintance, Lester Tom, who emphasized that true wealth means having the ability to buy luxury items, not necessarily owning them * Carolyn: Discussed Diane Hendricks' interesting family philosophy about business over traditional education

Book Details and Further Information

* Zidar's upcoming book has potential titles: "Stealthy Wealthy" or "Everywhere Millionaire" * Expected publication: Fall 2026 * More information available at everywheremillionaire.substack.com

Broader Economic Themes

* Discussion compared to Jack Bogle's concerns about the financialization of the economy * Emphasized the importance of "making things" versus "making money off money" * Highlighted the value of everyday, practical work and professions * Suggested this perspective is important to share with younger generations about career paths and economic value

The show was hosted by Michael Smirconish on Sirius XM's POTUS channel 124, described as being for "independent minds" and available weekdays on Sirius XM and through the Sirius XM app.

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